What will i learn?
Curriculum for this course
51 Lessons
05:53:55 Hours
Your guide to Google AdWords
2 Lessons
00:06:46 Hours
- Quick Overview 00:00:48
- How Google AdWords Works 00:05:58
Make Your Winning Strategy
4 Lessons
00:34:14 Hours
- Your Target Audience 00:08:33
- Landing Pages Will Turn Visitors into Customers 00:12:04
- Make Your Website Policy Compliant 00:02:18
- Types of campaigns for your business 00:11:19
Create Your Google AdWords Account
2 Lessons
00:13:39 Hours
- Step-by-step instructions to create your own Google AdWords account. 00:03:12
- Google AdWords tabs and pages in your account 00:10:27
Not satisfied with AdWords?
1 Lessons
00:01:48 Hours
- Not satisfied with AdWords? 00:01:48
Create a search campaign
16 Lessons
01:46:04 Hours
- Keyword Planner to find the right keywords to target 00:07:38
- Keyword Planner to find the right keywords to target part 2 00:16:00
- How to build Search campaigns and ad groups? 00:12:44
- How to build Search campaigns and ad groups? part 2 00:10:45
- Add them to your campaigns to save yourself $1,000s 00:08:49
- Tactics for creating effective ads that deliver high click-through and conversion rates 00:14:52
- Tactics for creating effective ads that deliver high click-through and conversion rates part 2 00:10:01
- Sitelinks extensions and how to create them 00:04:33
- About call extensions 00:03:12
- Learn about Location extensions 00:01:49
- Price extensions 00:02:31
- Review extensions are and how to create them 00:03:33
- App extensions 00:01:18
- Callout extensions 00:02:44
- Structured snippet extensions 00:02:09
- About automated extensions Google 00:03:26
Call-Only Campaign ads
1 Lessons
00:05:53 Hours
- Call-Only Campaign ads 00:05:53
What is Remarketing Campaign and how does it work?
1 Lessons
00:07:05 Hours
- What is Remarketing Campaign and how does it work? 00:07:05
Create a Display Campaign
2 Lessons
00:20:23 Hours
- Google Display Planner Tool 00:05:14
- What is display campaign and how to build a Display Campaign 00:15:09
About Shopping campaigns and Shopping ads
2 Lessons
00:27:15 Hours
- Google Merchant Center Account 00:14:21
- Google Shopping campaign 00:12:54
YouTube video campaign
1 Lessons
00:11:42 Hours
- YouTube video campaign 00:11:42
Track Your Success
5 Lessons
00:47:55 Hours
- Google Tag Manager 00:08:30
- Step-by-step instructions to create your free Google Analytics account 00:11:33
- Learn what call tracking is and why you should use it 00:02:58
- Google AdWords tracking 00:16:43
- How to create a Google AdWords remarketing 00:08:11
How to Improve Your Campaigns
3 Lessons
00:12:15 Hours
- Increase Your Quality Score 00:04:52
- Improve your ad rank 00:02:27
- Much more Traffic 00:04:56
Google AdWords Editor
1 Lessons
00:05:51 Hours
- Google AdWords Editor 00:05:51
Report
8 Lessons
00:45:40 Hours
- Search Term Report 00:02:13
- Auction Insights report 00:04:17
- (CTR, CPC, etc.) 00:11:35
- Performance metrics between devices 00:01:57
- How to Segment Your Data 00:03:53
- Dimensions Reporting Tab 00:05:39
- Google Analytics Reports 00:11:33
- Offline Conversions 00:04:33
Campaigns: Advanced Tips
2 Lessons
00:07:25 Hours
- Manage your account easier 00:03:05
- Ad Preview & Diagnosis 00:04:20
Requirements
- All you need is a computer, an internet connection! Your guide to Google AdWords and how to make money with Google AdWords
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Description
Learn about online advertising basics, setting up a Google AdWords campaign, and improving your results.
NSTRUCTOR: John Horn - Director at Top 3% Google Partner, Manages Millions in Spend
John Horn is the Director of Digital Performance at a pay-per-click agency ranked in the top 3% of all Google Partners worldwide. He oversees a team of pay-per-click specialists and manages millions of dollars in client ad spend for businesses ranging from billion-dollar corporations to local small businesses. A published author and blogger, he also handles internal AdWords training for his team.
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About the instructor
- 1 Reviews
- 9 Students
- 4 Courses
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Sat, 12-Dec-2020Learn Ads Courses
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