Want to know how to be successful with Google AdWords: Your guide to Google AdWords and how to make money with Google AdWords

A Beginner's Guide to Using Google AdWords

Beginner 5(1 Ratings) 6 Students enrolled
Created by Learn Ads Last updated Fri, 11-Dec-2020 English
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Curriculum for this course
51 Lessons 05:53:55 Hours
Your guide to Google AdWords
2 Lessons 00:06:46 Hours
  • Quick Overview 00:00:48
  • How Google AdWords Works 00:05:58
  • Your Target Audience 00:08:33
  • Landing Pages Will Turn Visitors into Customers 00:12:04
  • Make Your Website Policy Compliant 00:02:18
  • Types of campaigns for your business 00:11:19
  • Step-by-step instructions to create your own Google AdWords account. 00:03:12
  • Google AdWords tabs and pages in your account 00:10:27
  • Not satisfied with AdWords? 00:01:48
  • Keyword Planner to find the right keywords to target 00:07:38
  • Keyword Planner to find the right keywords to target part 2 00:16:00
  • How to build Search campaigns and ad groups? 00:12:44
  • How to build Search campaigns and ad groups? part 2 00:10:45
  • Add them to your campaigns to save yourself $1,000s 00:08:49
  • Tactics for creating effective ads that deliver high click-through and conversion rates 00:14:52
  • Tactics for creating effective ads that deliver high click-through and conversion rates part 2 00:10:01
  • Sitelinks extensions and how to create them 00:04:33
  • About call extensions 00:03:12
  • Learn about Location extensions 00:01:49
  • Price extensions 00:02:31
  • Review extensions are and how to create them 00:03:33
  • App extensions 00:01:18
  • Callout extensions 00:02:44
  • Structured snippet extensions 00:02:09
  • About automated extensions Google 00:03:26
  • Call-Only Campaign ads 00:05:53
  • What is Remarketing Campaign and how does it work? 00:07:05
  • Google Display Planner Tool 00:05:14
  • What is display campaign and how to build a Display Campaign 00:15:09
  • Google Merchant Center Account 00:14:21
  • Google Shopping campaign 00:12:54
  • YouTube video campaign 00:11:42
  • Google Tag Manager 00:08:30
  • Step-by-step instructions to create your free Google Analytics account 00:11:33
  • Learn what call tracking is and why you should use it 00:02:58
  • Google AdWords tracking 00:16:43
  • How to create a Google AdWords remarketing 00:08:11
  • Increase Your Quality Score 00:04:52
  • Improve your ad rank 00:02:27
  • Much more Traffic 00:04:56
  • Google AdWords Editor 00:05:51
  • Search Term Report 00:02:13
  • Auction Insights report 00:04:17
  • (CTR, CPC, etc.) 00:11:35
  • Performance metrics between devices 00:01:57
  • How to Segment Your Data 00:03:53
  • Dimensions Reporting Tab 00:05:39
  • Google Analytics Reports 00:11:33
  • Offline Conversions 00:04:33
  • Manage your account easier 00:03:05
  • Ad Preview & Diagnosis 00:04:20
Requirements
  • All you need is a computer, an internet connection! Your guide to Google AdWords and how to make money with Google AdWords
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Description

Learn about online advertising basics, setting up a Google AdWords campaign, and improving your results.

NSTRUCTOR: John Horn - Director at Top 3% Google Partner, Manages Millions in Spend

John Horn is the Director of Digital Performance at a pay-per-click agency ranked in the top 3% of all Google Partners worldwide. He oversees a team of pay-per-click specialists and manages millions of dollars in client ad spend for businesses ranging from billion-dollar corporations to local small businesses. A published author and blogger, he also handles internal AdWords training for his team.

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About the instructor
  • 1 Reviews
  • 9 Students
  • 4 Courses
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Learn Marketing with Marketing Online Courses | LearnAds.com

Learn Marketing with Marketing Online Courses | LearnAds.com

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  • Sat, 12-Dec-2020
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  • 05:53:55 Hours On demand videos
  • 51 Lessons
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  • Full lifetime access