What Is a Digital Marketing Strategy? (And How to Create Yours) - A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals: Improve your Digital marketing strategy: How to structure a plan? with this course
INSTRUCTOR - Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.
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