Podcast consciousness and listening continue to upward push in the US, driven by an explosion in new podcast programming, and consumer adoption of “clean speakers” worship Amazon Echo and google Dwelling gadgets.
2020 podcast statistics from Edison Compare and Triton digital had been lately released as fragment of the annual survey: The Infinite Dial.
This survey is now in its 22nd year and is broadly regarded because the absolute top analysis on audio habits and podcasting accessible anyplace. I strongly again you to receive the total survey (no payment) because it accommodates substantially extra insights than I’ve summarized right here.
Relate that this analysis surveyed American citizens 12 years of age and older.
75% of American citizens are Now Accustomed to Podcasting
Here is roughly 212 million of us and an develop of larger than 10 million in 365 days.
55% of American citizens Enjoy Listened to a Podcast
Here is up from 51% in 2019 and signifies that roughly three-quarters of the folks which may perhaps perchance be conversant in podcasts beget undoubtedly listened to 1.
Podcast Listeners Enjoy Grown 37.5% in 3 Years
In 2017, 40% of American citizens 12 or older had listened to a podcast, in comparison to 55% in 2020.
In 2017, 40% of American citizens 12 or older had listened to a podcast, in comparison to 55% in 2020. Click To Tweet
37% of American citizens Listen to Podcasts Monthly
In 2020, for the most important time, bigger than 100 million American citizens hear to no longer no longer as much as one podcast every month.
Monthly Podcast Listeners Enjoy Grown 54% in 3 Years
In 2017, 24% of American citizens 12 or older listened to podcasts monthly, in comparison to 37% in 2020.
Half of of American citizens Ages 12-34 Listen to Podcasts Monthly
As of 2020, 49% of all American citizens, 12-34, hear to no longer no longer as much as one podcast per month, in comparison to 42% in 2019.
As of 2020, 49% of all American citizens, 12-34, hear to no longer no longer as much as one podcast per month, in comparison to 42% in 2019. Click To Tweet
Monthly Podcast Listening Rising Quickest Amongst Older American citizens
From 2019 to 2020, the percentage of American citizens ages 55+ who hear to podcasts monthly increased by 29%. At most fresh, nearly one-quarter of all 55+ consumers in the US are being attentive to podcasts month.
Every Week, More American citizens Listen to Podcasts Than Streak to Church
In 2020, for the most important time, a bigger share of American consumers listened to podcasts weekly than attended church or spiritual companies weekly: 24% to 23%. 68 million American citizens are weekly podcast listeners.
In 2020, for the most important time, a bigger share of American consumers listened to podcasts weekly than attended church or spiritual companies weekly: 24% to 23%. 68 million American citizens are weekly podcast listeners. Click To Tweet
Podcasting’s Half of Time Continues to Develop
Amongst American citizens who hear to podcasts no longer no longer as much as weekly, the fashionable amount of time spent per week listening grew in 2020 to 6 hours, 39 minutes.
Weekly Podcast Listeners Tune in an Life like of 6 Podcasts per Week
On moderate, podcast fans hear to 6 podcasts for the length of the route of per week. This moderate is skewed a bit, nevertheless, by laborious-core podcast devotees. 51% of weekly podcast listeners enjoy 1-3 podcasts per week, but 12% hear to 11 or extra podcasts!
76 million American citizens Now Enjoy “Mighty Speakers” in Their Homes
Led by Amazon, mumble in clean speaker possession has been vital. 21% of American citizens have confidence Amazon Echo (Alexa) instrument, as of 2020. And clean speaker possession total increased by 17% between 2019 and 2020. This develop in clean speakers is giving owners extra opportunities to hear to podcasts at house.
Podcast listening is continuous to soar. These 2020 podcast statistics demonstrated that we’re no longer but at “top podcast”, no longer no longer as much as in relation to consumption. Please enact receive all of The Infinite Dial from Edison Compare and Triton digital, as there are many extra statistics and charts rate your consideration.
For 2019 podcast statistics, compare our put up, The Serious Podcast Statistics of 2019.
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