By Liz Willits April 23, 2020
New electronic mail marketing and marketing tools — delight in AMP for Email — pop up all of the time. Marketers are taking innovative approaches to electronic mail marketing and marketing. And electronic mail marketing and marketing benchmarks alternate yearly.
Check up on this closing list of electronic mail marketing and marketing statistics to search out out the manner you stack up and scrutinize electronic mail marketing and marketing benchmarks to overview your outcomes.
FREE DOWNLOAD: AWeber’s 2020 Tiny Enterprise Email Advertising Statistics report
43% of little companies have 500 or less electronic mail subscribers. [AWeber]
46% of emails are opened on cell gadgets. [Litmus]
61% of shoppers do away with to be contacted by manufacturers thru electronic mail. [Statista]
On average, buyers exhaust 2.5 hours checking electronic mail on a protracted-established weekday. [Adobe]
Email Advertising delivery and click on-thru rate statistics
65% of little industry average delivery charges between 11% and 50%. [AWeber]
77% of little companies average electronic mail click-thru charges between 0% and 10%. [AWeber]
61% of little companies with efficient or very efficient electronic mail reproduction have click-thru charges of 6% or higher. [AWeber]
54% of little companies ship emails now not decrease than as soon as per week. [AWeber]
In 2019 alone, 293.6 billion emails were despatched and obtained day after day. [Statista]
61% of electronic mail subscribers would delight in to catch promotional emails now not decrease than as soon as per week. [marketingSherpa]
Email declare material statistics
64% of little companies suppose their electronic mail reproduction is efficient or very efficient. [AWeber]
On average, emails have 434.48 words. [AWeber]
The frequent electronic mail takes 3.3 minutes to be taught. [AWeber]
50% of emails have decrease than 300 words. [AWeber]
Email topic line statistics
Email topic traces have 43.85 characters on average. [AWeber]
Handiest 6.9% of electronic mail topic traces have emojis. [AWeber]
60% of electronic mail topic traces utilize sentence-case capitalization, 34% utilize title-case capitalization, and absolute most life like 6% utilize all lowercase capitalization. [AWeber]
47% of electronic mail recipients delivery an electronic mail primarily primarily based on the topic line alone. [OptinMonster]
Customized electronic mail campaigns give a buy to click-thru charges by 14%. [Demand Gen Report]
Customized emails explain 6x higher transaction charges. [Experian]
Get AWeber’s 2020 Tiny Enterprise Email Advertising Statistics File.
You might well well:
- Be taught actionable most attention-grabbing practices from the enviornment’s prime electronic mail marketing and marketing experts and industry owners.
- Peep how your electronic mail marketing and marketing stacks up and scrutinize opportunities to present a buy to your plot, copywriting, and catch.
- Produce catch entry to to FREE sources to will let you grow your electronic mail list, give a buy to your electronic mail copywriting, and more.
Get the report now.