Peep how your trust electronic mail marketing and marketing plot compares!

By Liz Willits April 23, 2020

Email marketing and marketing remains to be regarded as one of potentially the most necessary tools for rising your industry. (Want proof? Check up on stat #1 below.)

And though electronic mail marketing and marketing has been around for a few years, it’s everchanging.

New electronic mail marketing and marketing tools — delight in AMP for Email — pop up all of the time. Marketers are taking innovative approaches to electronic mail marketing and marketing. And electronic mail marketing and marketing benchmarks alternate yearly.

Are trying to scrutinize how your trust electronic mail marketing and marketing plot compares and what completely different companies are doing to innovate?

Check up on this closing list of electronic mail marketing and marketing statistics to search out out the manner you stack up and scrutinize electronic mail marketing and marketing benchmarks to overview your outcomes.

FREE DOWNLOAD: AWeber’s 2020 Tiny Enterprise Email Advertising Statistics report

Overall electronic mail marketing and marketing statistics and utilization

79% of little companies suppose electronic mail marketing and marketing is serious to their industry plot. [AWeber]

60% of little companies suppose their electronic mail marketing and marketing plot is efficient or very efficient. [AWeber]

64% of B2B entrepreneurs utilize an actual electronic mail marketing and marketing platform. [Content marketing Institute]

40% of B2B entrepreneurs dispute that electronic mail newsletters are the ultimate tactic of their declare material marketing and marketing plot. [Content marketing Institute]

43% of little companies have 500 or less electronic mail subscribers. [AWeber]

42% of little companies with over 500 subscribers have efficient or very efficient electronic mail marketing and marketing ideas. [AWeber]

46% of emails are opened on cell gadgets. [Litmus] 

61% of shoppers do away with to be contacted by manufacturers thru electronic mail. [Statista]

On average, buyers exhaust 2.5 hours checking electronic mail on a protracted-established weekday. [Adobe]

Email Advertising delivery and click on-thru rate statistics

65% of little industry average delivery charges between 11% and 50%. [AWeber]

77% of little companies average electronic mail click-thru charges between 0% and 10%. [AWeber]

61% of little companies with efficient or very efficient electronic mail reproduction have click-thru charges of 6% or higher. [AWeber]

Email marketing and marketing ROI statistics

The ROI of electronic mail marketing and marketing is 38:1. [Litmus]

Email marketing and marketing is 40 cases more efficient at acquiring customers than Twitter and Facebook mixed. [McKinsey]

Email marketing and marketing ship frequency statistics

54% of little companies ship emails now not decrease than as soon as per week. [AWeber]

In 2019 alone, 293.6 billion emails were despatched and obtained day after day. [Statista]

61% of electronic mail subscribers would delight in to catch promotional emails now not decrease than as soon as per week. [marketingSherpa]

Email declare material statistics

64% of little companies suppose their electronic mail reproduction is efficient or very efficient. [AWeber]

94% of little companies write their trust marketing and marketing emails in its place of outsourcing their copywriting. [AWeber]

On average, emails have 434.48 words. [AWeber]

The frequent electronic mail takes 3.3 minutes to be taught. [AWeber]

50% of emails have decrease than 300 words. [AWeber]

Email topic line statistics

Email topic traces have 43.85 characters on average. [AWeber]

Handiest 6.9% of electronic mail topic traces have emojis. [AWeber]

60% of electronic mail topic traces utilize sentence-case capitalization, 34% utilize title-case capitalization, and absolute most life like 6% utilize all lowercase capitalization. [AWeber]

47% of electronic mail recipients delivery an electronic mail primarily primarily based on the topic line alone. [OptinMonster]

Email marketing and marketing personalization statistics

Customized electronic mail campaigns give a buy to click-thru charges by 14%. [Demand Gen Report]

Customized emails explain 6x higher transaction charges. [Experian]

Rep even more 2020 electronic mail marketing and marketing statistics and benchmarks.

Get AWeber’s 2020 Tiny Enterprise Email Advertising Statistics File.

You might well well:

  • Be taught actionable most attention-grabbing practices from the enviornment’s prime electronic mail marketing and marketing experts and industry owners.
  • Peep how your electronic mail marketing and marketing stacks up and scrutinize opportunities to present a buy to your plot, copywriting, and catch.
  • Produce catch entry to to FREE sources to will let you grow your electronic mail list, give a buy to your electronic mail copywriting, and more.

Get the report now.