5 Top B2B Brands Handing over Exemplary Twitter Engagement


With larger than 139 million active day-to-day customers and on hand in over 40 languages, Twitter has an increasing number of grown as a platform for each B2B and converse-to-person producers taking a watch to creatively and successfully showcase merchandise and products and providers.

Twitter has kept up a valid tempo of as much as the moment just roll-outs throughout the previous couple of years which maintain helped it originate predominant good points as a social media platform no longer factual for consumers, however also for added official industry customers than ever.


It’s also an increasing number of became a destination for all formula and size of producers, and the customers who frequent Twitter set aside an deliver to an expertise markedly a vogue of from that equipped by LinkedIn, Fb, and Instagram. As the following chart from MarketingCharts shows, over the last One year Twitter has seen rising satisfaction amongst social media customers.

2019 August 9 Marketing Charts Chart

Since Twitter has launched so many fresh assets for producers to maximise their engagement on the platform — much like six-2nd viewable video adverts — let’s seize a watch at how 5 substantial basically B2B companies are utilizing them to glue with audiences.

#1 — Adobe

Adobe Twitter Image

Twitter profile: @Adobe


Twitter tagline: “Changing the sector thru digital experiences.

Adobe* has creatively veteran Twitter to amass with its viewers of followers, utilizing a abundant fluctuate of message publish kinds, including many that incorporate revolutionary exercise of video.

From a contemporary tweet asserting the firm’s most up-to-date drawing and painting app’s arrival on iOS, to files of its subsidiary Marketo’s Valiant 50 list of high world marketers, Adobe retains its Twitter messaging each energetic and files for the 640,400 folks following its web hiss.

Adobe Twitter

Whether it’s a tweet celebrating World Interplay Scheme Day 2019 (IxDD) — a world going down featuring over 100 events in larger than 40 countries focusing on interplay plot’s skill to toughen the human condition, or a tweet taking a watch ahead 10 years at the future of advertising and marketing, Adobe retains its Twitter web hiss each fun and linked.

#2 — Deloitte

Deloitte Twitter

Twitter profile: @Deloitte


Twitter tagline: “Sharing potentially the most up-to-date files, research, events and extra from Deloitte World and the Deloitte community of member companies.

Multinational official products and providers community firm Deloitte uses a spread of taking part suggestions to glue with its immense Twitter viewers.

From utilizing visually taking part native video tweets highlighting file $46.2 billion earnings and over 90,000 fresh hires, to image tweets about company initiatives much like its world influence arrangement serving to young folks in Papua New Guinea, Deloitte gives an informative and compelling Twitter presence.

Deloitte Twitter Example

#3 — Dun & Bradstreet

Dun & Bradstreet Twitter

Twitter profile: @DunBradstreet


Twitter tagline: “Faithful Dun & Bradstreet Twitter. Our #DNBDataCloud delivers #files & insights to succor possibilities toughen industry efficiency.

Dun & Bradstreet uses pictures, paperwork, video and other digital assets to toughen its Twitter buyer and fan expertise.

A contemporary tweet veteran video to explore the firm’s files and analytics initiatives, while one other introduced an upcoming webinar targeted on turning files into return-on-investment (ROI).

Utilizing Twitter to thank its constituents who attended a contemporary company occasion with a just a few-photo tweet, Dun & Bradstreet mixes up its messaging on the platform to lend a hand followers each instructed and entertained with video and image-rich hiss, all with a down-to-earth yet official tone industry possibilities maintain arrive to position an deliver to on Twitter.

Dun & Bradstreet Example

#4 — Usual Electrical

General Electric Twitter

Twitter profile: @generalelectric


Twitter tagline: “For over 125 years, GE has labored all the contrivance thru the clock to care for the sector’s very most appealing challenges.

Tying 3D printing to regarded as one of New York’s high vogue events, a contemporary tweet by GE veteran native video to stunningly spotlight a company list about its GE Additive program and a dress printed fully from 21 plastic petals and a titanium cage.

Each and every lighthearted inviting GIF pictures and temporary video clips had been no longer too long ago utilized by GE as share of an employee social media takeover initiative — a time-tested tactic that has proven obedient for each B2B and B2C companies.

General Electric Example

#5 — Intel

Intel Twitter

Twitter profile: @intel


Twitter tagline: “Intel files, views & events about world tech innovation.

From a tweet asserting an immersive highlights partnership with English Premier League Champions Manchester Metropolis, to video-rich hiss featuring artificial intelligence (AI) improvements from the firm’s presence at expertise convention IFA, or its 2020 Tokyo Olympics partnerships for right-time athlete insights, Intel retains it’s Twitter feed stuffed with files delivered within the route of the platform’s irregular structure.

Intel Example

Making a Unheard of Twitter Strategy

It’s sure from the mix of comely examples we’ve looked at right here implemented creatively by Adobe, Deloitte, Dun & Bradstreet, GE and Intel that there are a large fluctuate of obedient techniques for building a solid and sustainable Twitter trace approach.

Twitter itself has had an ongoing effort to succor producers with hiss introduction on the platform, including it’s no longer too long ago-up to this point advertising and marketing and marketing playbook.

With ample time, workers, and dedication most producers can compose their very possess obedient ongoing Twitter approach, while others can also ranking it extra efficient and handy to companion with a official advertising and marketing and marketing company extremely knowledgeable in Twitter-say efforts.

TopRank Marketing had the consideration of being named by Forrester because the fully B2B advertising and marketing and marketing company offering influencer advertising and marketing and marketing as a high functionality in its “B2B Marketing Agencies, North The United States, Q1 2019” list.”

At last, listed below are 5 contemporary articles we’ve written that affirm namely to both Twitter or to the technique of putting in place taking part B2B hiss advertising and marketing and marketing:

  • The Affect of Twitter’s Proposed Shakeup on Marketers and Influencers
  • Why Twitter Lists Are Aloof a Gracious Tool for B2B Marketers
  • The set aside Elevate out Fb, Twitter, and LinkedIn Stand With B2B Video?
  • Twitter Has Renewed its Dwell Video Push & Here’s What You Must Know
  • Lee Odden Shares His Secret to Converse material Marketing Health #CMWorld

* Adobe is a TopRank Marketing client.


Lane Ellis