Are your visuals telling highly fine tales?


Visuals enjoy the vitality to join with audiences on a uniquely emotional stage. They captivate audiences and support them coming support for more.

PR Daily’s Video & Visible Awards will showcase the particular person communicators, groups and agencies that outmoded the vitality of visuals to repeat compelling tales and diagram shut audiences.

Fragment with us how your movies and visual designs grabbed viewers attention—both internally and externally. What tales did they repeat? How did they outcome in success to your campaigns, initiatives or initiatives? What made them distinctive and special? We must hear all of it.


This twelve months’s program affords greater than 40 lessons overlaying a large different of video and visual procure attributes and topics. It’s possible you’ll perchance well perchance enter greater than one category to amplify your possibilities of winning—and set up on more than one submissions of the identical marketing campaign or challenge.

Scroll down to study more about this twelve months’s program and lessons, then check out final twelve months’s winners to thought what winning work looks admire.

Eligibility Requirements

These awards are open to in-house, company and fair communication practitioners within the private, corporate, nonprofit and authorities sectors. Enter your work, the work of your organization or submit entries on behalf of your consumer.

Firms from around the realm are welcome to enter as lengthy because the entry is submitted in English.

Contact Brendan Gannon to search out the easiest category to your marketing campaign or challenge. It’s possible you’ll perchance well perchance reach him at 312-960-4407 or

This twelve months’s program is open to any work done between
Jan. 1, 2018, and
Sept. 30, 2019, inclusive.


Each and each category winner will receive:

  • A featured write-up in a Special Edition of
  • An tidy trophy   
  • Fifteen p.c off registration to as many conferences as you’d admire within one twelve months of the winner announcement

PLUS:  Accurate Prize winners receive the whole above, besides to a complimentary one-twelve months membership to Ragan Practicing, our premier portal featuring hundreds of edifying quality streaming movies that will perchance even be browsed by topic position, key phrases or audio system. 



Charitable or Nonprofit Video

How did you employ video as a storytelling tool to your nonprofit or charitable initiative? Fragment the video you created to diagram shut consciousness about an be concerned, basis, charitable provider or nonprofit organization. Entries from nonprofit or for-profit organizations doing charitable work are eligible.

Crisis Administration Video

You needed to acknowledge to a disaster in a sensitive and immediate manner. Producing a video used to be the easiest technique to procure your message out to a estimable viewers. Did you be concerned a public apology? Reply to a disaster affecting your neighborhood? Say us why you needed to comprise this video and stroll us via the manufacturing task. Don’t omit to embody what made it enough.

Digital Advertisement

Video is an extremely fine technique to force gross sales. How did your digital advert demonstrate off your products and services or products and entice of us to eradicate? Say us all about it—and whether it made a distinction on your income as smartly.

Academic Video

Who used to be your viewers? What had been you hoping to educate with your video? How did you employ the abilities of your employees, executives or outside influencers so that you may perchance add credibility to your message? We must know your mission and, most importantly, the outcomes.

Tournament Video

You sought a more creative technique to riding attendance to your event—and a video used to be the easiest solution. What channels did you employ to portion it? Did it characteristic clips from audio system, emphasize the advantages of attending or demonstrate what of us missed by not attending? Let us survey the video you created to your event or program. Please embody responses out of your viewers(s).

Govt Communication Video

How did you mutter your executives to successfully portion messages on digicam that folks would listen to? How did this kill a distinction in viewership and perspectives of credibility? What had been the outcomes out of your executive comms video message?

Explainer Video

Explainer movies are an unheard of, fun technique to disclose industry tips and new concepts. Why used to be producing an explainer video an unheard of blueprint for you? Did you comprise this for a consumer or for inner use? Fragment a link to your video and your whole minute print about your blueprint and success.

Influencer Video

You desired to procure your imprint in front of a big viewers, so that you let an influencer engage center stage. How did you seize the correct spokesperson to your video? What made her or him a easiest match to your imprint? We must thought the planning that went into choosing this influencer, alongside with the video you produced and the outcomes.

Interior Communications Video

We must thought the manner you delivered your organization’s records onscreen, equipped vacation greetings to your team, introduced a merger or new route, boosted morale or communicated an executive’s observation. Fragment your success with us, and don’t omit to embody employee feedback.

Interview Video

Video captures human wisdom and emotion more powerfully than any different medium. Why did you seize video to bring a person’s ardour or narrative to existence? Did you interview an employee to portion his or her experience at your organization? We must know what made your interview video a success.

Info Fable Video

You delivered highly fine or crucial records to your viewers via video. Say us the manner you covered your whole key questions and delivered valuable records to the public, employees or customers. How did you diagram shut your viewers’s attention in an global of repeatedly breaking records?

Organization Overview Video

How did you diagram shut your organization’s goals, mission, new initiatives or products and services on video? What did they attain for recruitment and training? We must know what you did to bolster your organization’s message, besides to the feedback you got.

Product Marketing Video

A image may perchance perchance diagram shut a moment pleasurable of a thousand words, but a video tells your product’s narrative. Why did you seize video to market this product? What used to be video’s determined price? We must know what your marketing goals had been—and don’t omit feedback. What made your video enough?

Public Family Video

Your press releases weren’t getting attention anymore, so that you went a different route. What narrative did you repeat on your public household participants video? Used to be your video created to pitch a yarn to journalists? Did you have to generate a more obliging image of your consumer or imprint? What did you kill?

*NEW* Public Service Announcement Video

Used to be your video instrumental in elevating consciousness about social or smartly being and safety complications? How did it show the public or abet alternate attitudes towards the complications in a determined and compelling blueprint? Fragment the suggestions, tactics and outcomes.

Recruitment or Employer Branding Video

Your organization may perchance perchance be nothing with out steady of us. How did you employ video to diagram tremendous candidates to your team? Fragment the video that touched the hearts and minds of a gleaming, annoying pool of doable new hires. What used to be the response?

Security Video

You created a security video that conveyed severe, lifesaving safety pointers or procedures in a fun, moving blueprint. We must know the manner you outmoded video to advertise a security marketing campaign on your workplace. How did your video support your viewers attentive? How did your video outcome in a safer workplace?

*NEW* Scuttle, Tourism or Hospitality Video

Your video used to be a key ingredient in promoting an experience to guests. How did your video compel vacationers to book with you or your consumer? Fragment your goals, the manner you performed them and any feedback you got in consequence.

TV Advertising and marketing Campaign

TV ads wants to be distinctive, memorable and watchable over and over. How did you maximize exposure to your organization, products and services or products with an innovative, intelligent, witty TV advert marketing campaign? What message did you procure across? Please demonstrate us outcomes.

Consumer-Generated Video

Your customers add a new level of view to your imprint narrative. Consumer-generated movies can repeat you a estimable number about how your products or products and services are seen. Fragment the user-generated movies you easy and repeat us the manner you outmoded them. What impressed of us to comprise them? Fragment the flicks and the outcomes.

*NEW* Workplace Tradition Video

When it involves organizational cultures, yours is the cream of the reduce. Repeat us how your video highlights how your organization affords a steadiness of labor and play while encouraging employee growth and achieving outcomes.


360 Video

You desired to present your viewers your whole image, so that you created an interactive, 360-stage video they may perchance well furthermore explore. Were you exhibiting off a product, an event or one thing else? Fragment your 360 video with us and repeat us the blueprint it helped kill your goals.

*NEW* Augmented or Virtual Reality Video

Your video helped viewers immerse themselves in an experience. What had been the advantages of offering a virtual or augmented truth experience to your viewers? Did it kill viewers in truth feel as within the event that they had been at an event or abet them preview a product? Fragment the first points and the outcomes.

Absorbing Video

With whimsical yet relatable characters and a fun and partaking storyline, your video attracted a estimable viewers. We must thought the suggestions, feedback and outcomes of your excellent attractive video.

Are residing Video

Facebook Are residing and Instagram Tales, amongst different channels and platforms, allow you to join and diagram shut with your viewers straight. How did you employ stay video to force engagement with your organization, event or marketing campaign? Did you question for feedback or participation out of your viewers? Say us all about it.

Low-Funds Video (Below $2,500)

It’s more uncomplicated than ever to comprise stunning video with out breaking the bank. Did you employ a smartphone, digital digicam or GoPro to kill movie magic? Repeat us the manner you stretched every dollar and got more video bang to your buck.

Use of a Valuable person or Persona

You needed to comprise a video thought, but it important a splash of star vitality. How did you comprise a partnership with a celeb or personality that made sense to your imprint? Who did you seize and why did it work? We must know the manner you employed your celeb’s impact and recognition to lend credibility to your message.

Video Assortment

You told a rich, thrilling narrative in plenty of blueprint. Why used to be each video spectacular on its possess and even better when keep alongside with others? Say us the manner you had been ready to kill these appealing segments add as a lot as bigger than the sum of their blueprint. How did your series amplify engagement and support viewers coming support for more? Don’t omit to portion the outcomes.


Digital Signage

Digital signage may even be an fine tool for sharing records. Did you comprise signage for an event, activation or position of job position? What grief level did the addition of digital signage contend with to your organization or consumer? Say us concerning the idea that at the support of it and the feedback you bought.

Illustration or Absorbing Assemble

Performed steady, animation and illustration provide easy explanations for stylish concepts. Why had been attractive characters the correct medium to your message? Did your illustrations and animations grace a video, infographic or one thing else? Say us concerning the narrative you created to your characters and the blueprint it met your goals.


Did you upward thrust to the be concerned if you had been requested to disclose intimidating records into an tidy infographic? Did you kill expressionless statistics appealing with your creative and interactive procure? Say us how your infographic made overwhelming records partaking and priceless.

Interior Communications Assemble

Repeat us the manner you impressed your team to behave. Did you employ interactive procure to disclose a new advantages thought? Did you employ gamification to entice employees to whole a tiresome coaching session? Repeat us the manner you bought messages seen the use of visual procure.

Marketing Assemble

The most effective marketing campaigns may perchance perchance be incomplete with out robust procure. We must thought how your procure gave your marketing campaign staying vitality. Why had been your visuals basically the most influential portion of your marketing campaign? How did procure allow you attain your vision?

*NEW* Circulation Graphics

You created the easiest mix of animation and graphics to fresh records to audiences in a charming medium. How did you pair narration with your graphics to disclose one thing or show your viewers? Fragment the manner you ditched the mundane, step-by-step directions to seize viewers’ attention.


Vivid pictures displays the human experience from a new level of view. How did you employ pictures to screech your marketing campaign, challenge or organizational message? What used to be your scheme? How did pictures impact your outcomes?

Print Assemble

Repeat us the manner you brought your message to existence with your procure of print materials. Why used to be print the easiest medium to your message? How used to be your print procure displayed? Used to be it for an inner or exterior viewers? We must behold your work within the bogus’s most faded procure medium.

Social Impact Assemble

Your procure or infographic did greater than generate buzz. It incited social alternate. Did you target environmental, academic or human rights complications? How did your procure bring the be concerned to the forefront of public consciousness? Why used to be procure crucial to instructing your neighborhood about crucial complications? Don’t omit the outcomes.

Social Media Assemble

How did procure diagram your social media reveal material apart out of your competition? Did your visuals generate a whole bunch likes, shares and comments? Why had been your profiles the dart-to pages to your viewers? Repeat us your visuals and ambitious metrics.

Web reveal Assemble

Your internet position items the digital experience your viewers friends with your imprint. How did your internet position procure impress of us? Used to be this an initial internet start for a new product or a whole image overhaul for an organization or consumer? Were you ready to disclose your internet position into a digital destination? We must thought proof of a ravishing and functional internet position that engages and retains company.


Accurate Prize: Most appealing General Video

We must thought movies that elicited an unheard of response from employees, stakeholders and/or customers. Your video may even be concerning the rest. As lengthy because the narrative is tremendous and the outcomes are spectacular, you’re within the running for the massive prize.

Accurate Prize: Visible Assemble of the Year

Say us the narrative at the support of your stunning visual procure. How did you employ visual artwork to talk a theory, trigger or product? Used to be your procure informative, highly fine or humorous? Repeat us your high-tier procure. What used to be the procure for? What used to be its sign? Display cover that you gain originality that straight arrests attention.

How To Enter

On the entry comprise, kill sure to embody a thorough synopsis explaining the motive and scope of your challenge. We question that the synopsis be in spite of everything 1,000 words (max: 1,250 words) and embody the following sub-headings (when acceptable):

  • Targets
  • Technique and tactics
  • Execution
  • Evaluate: success, outcomes or ROI

Be hasten you use the pointers laid out within the category descriptions, because the judges will examine for those blueprint as soon as they seize the winners.

It’s some distance doable so that you can to upload as a lot as five extra paperwork to your submission. We motivate you to embody press releases, procure concepts, movies, analytics, testimonials and the rest you feel will give us a closer sense of your challenge. Proprietary or inner records may even be connected and may perchance perchance furthermore unprejudiced silent not be shared with the public.

Supporting paperwork that will perchance well’t be uploaded to the machine wants to be mailed to:

Brendan Gannon

Ragan Communications 

316 N. Michigan Ave., Suite 400 

Chicago, IL 60601

Continuously Requested Questions

Why may perchance perchance furthermore unprejudiced silent you apply?

Our award programs allow you measure the success of your work and show the cost of your contributions to your organization. It’s possible you’ll perchance well perchance diagram your self apart within the bogus as an skilled, which will open doors right via your profession. As a winner, you’ll kill publicity to your imprint across our internet sites and social media audiences, free coaching at a Ragan conference of your different, a customised write-up about your marketing campaign and a trophy.

Who can enter?

Entries may perchance perchance furthermore be submitted by organizations worldwide. The most effective requirement is that entries be submitted in English. Most programs are open to in-house, company and fair communication practitioners within the private, corporate, nonprofit and authorities sectors. Our Nonprofit PR Awards are reserved for nonprofit organizations.

What does it engage to be a winner?

Despite the incontrovertible truth that each award program is distinctive, we examine for top-quality work that reveals sure, daring and creative tips that profit your industry or consumer. Please provide metrics or media coverage that support up your claims, and portion creative collateral equivalent to movies, visual procure or internet sites that had been a portion of your challenge.

Please examine at our past award winners to thought what gets known and rewarded.

We motivate you to submit the identical marketing campaign to more than one lessons, in case you feel they’re relevant. Doing so will enhance your possibilities of winning.

What are the entry requirements?

The entry comprise requires that you submit a synopsis explaining the motive and scope of your challenge. The synopsis—1,000 to 1,250 words, please—may perchance perchance furthermore unprejudiced silent embody the following sub-headings (when acceptable):

  • Targets
  • Technique and tactics
  • Execution
  • Evaluate: success, outcomes or ROI

Campaigns must were done within 18 months forward of the date we start up accepting submissions for a given program.

Why are some reduce-off dates extended?

We lengthen reduce-off dates per applicant wants and upcoming promotional opportunities.

Who are the judges?

We currently work completely with an exterior judging associate. We’re not making an are attempting for fresh judges for our programs at the moment.

When will I uncover outcomes?

We are attempting to reveal a listing of finalists six to eight weeks after the shut of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each and each announcement will likely be made with a headline on our internet position, in our on every day basis e mail e-newsletter and on our social media platforms. Emails screech entrants in come of these bulletins. As reduce-off dates are extended, so are anticipated announcement dates.

Extra Questions

Will enjoy to you may perchance perchance maybe furthermore enjoy any questions concerning the program or complications submitting your entry, please call Brendan Gannon at 312-960-4407 or e mail him at

John Cowan